The GfK Association
To foster research and encourage science through traditional good practice - to the benefit of both society and business. To perceive trends and act upon them - providing strategies for marketing and solutions for developments, to set orientation; to communicate at all levels - To profit from our "know how" as a member - Growth through traditional good practice!GfK Conference 2010
The GfK conference 2010 will turn its attention to the middle bracket market, looking at consumers, fast moving consumer goods and selected technical consumer goods. In addition, the factors influencing the success of advertising communications for mid-priced products will be examined.
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75 years of GfK Association
The future needs the past (O. Marquard). GfK turned 75 last year (1934 - 2009). 75 years of tradition and innovation in market research.
What do consumers have on their minds? What are their needs and wishes? Understanding decisions - yesterday, today and tomorrow. Play...
GfK Academy
The GfK Academy offers international training for managers in marketing and market research. More...GfK Marketing Intelligence Review
GfK Marketing Intelligence Review is a new journal pitched internationally at all parties interested in fresh insights and new methods from marketing research.It presents a targeted selection of newsworthy articles of the best scientific experts in marketing. More...
GfK Group
The GfK Group is one of the largest market research companies in the world.The Group has a staff complement of 10,000+ employees working in 115 operating companies covering more than 100 countries of the world who deliver the knowledge on markets and sectors which our clients in industry, retail, the media and the service sector need for their decisions. More ...