The yearbook was founded by W. Vershofen and G. Bergler in 1954 and published by GfK Associtation under the editorship of Professor F. Wimmer. It has been the association's scientific journal in the field of market research and marketing. The publication has been open to related research fields. The yearbook has always set out to make topics of scientific interest available to economists, students and researchers.
From 2009 the yearbook will cease publication. It will be replaced by the English-language periodical, GfK-Marketing Intelligence Review, which is designed as an authoritative periodical for marketing practitioners and further education institutes. Its editorial contents will comprise newly revised articles for readers by the world’s foremost marketing researchers, published previously in assorted leading marketing journals. The editor-in-chief of Review issues for publication in 2009 will be Professor H. Diller (University of Erlangen-Nuremberg), assisted by an international advisory committee made up of authoritative figures from the field. Further details will be available on the new website starting in January 2009.
The GfK-Marketing Intelligence Review will be unable to accept new articles not previously submitted for publication in any periodical. Articles will be selected by the publisher and the advisory committee.
Yearbook subscribers will receive, together with the first edition of the new GfK-Marketing Intelligence Review, an invitation to transfer their subscription over to the new publication. There is no need to cancel old yearbook subscriptions.