All activities since the establishment of the GfK Association can be summarized under 'promotion of market research'. According to the articles of the association, these activities are
carrying out investigative research
close cooperation with scientific institutions, particularly with the Friedrich-Alexander University of Erlangen-Nuernberg
keeping a library
support for the education of market researchers and the continued training of leadership personell
participation in commercial ventures.
carrying out investigative research
close cooperation with scientific institutions, particularly with the Friedrich-Alexander University of Erlangen-Nuernberg
keeping a library
support for the education of market researchers and the continued training of leadership personell
participation in commercial ventures.
GfK Academy
The GfK Academy offers international training for managers in marketing and market research. More...GfK Marketing Intelligence Review
GfK Marketing Intelligence Review is a new journal pitched internationally at all parties interested in fresh insights and new methods from marketing research.It presents a targeted selection of newsworthy articles of the best scientific experts in marketing. More...
GfK Group
The GfK Group is one of the largest market research companies in the world.The Group has a staff complement of 10,000+ employees working in 115 operating companies covering more than 100 countries of the world who deliver the knowledge on markets and sectors which our clients in industry, retail, the media and the service sector need for their decisions. More ...