Our annual conference focuses on current inquiries pertinent to marketing
and market research. Not only are lectures held by distinguished experts,
but the conference also offers a platform for the exchange of ideas. Since
1950, the GfK conferences have been held subsequent to the GfK Association's general membership meetings. Approximately 500 people regularly attend
this event.
Themes of the GfK Conferences since 1999:
In between premium and low-cost: consumption and communications in the middle bracket markets
2010
Consumption in 2020: Perspectives for Manufacturers, Retailers and Consumers
2009
Climate Friendly Consumption: Opportunities for Manufacturers, Retailers and Consumers
2008
Young People in 2007: a generation of pragmatic consumers
2007
Value Change in the Western World: Opportunities for Innovation and Success in Business
2006
Silver Generation
2005
Time Stress:
Brake or Motor for Consumption?
2004
Innovation
– Success or Failure? The consumer decides!
2003
Market
Leadership - Handling and Safeguarding of successful Innovation
2002
Changing Nature of Brand Leadership: E-branding as a Part of modern Market Communication
2001
Viewpoint on E-Commerce: Europe on the Verge of a Megaboom?
2000
Agenda: Central and Eastern Europe prior to the millenium
1999