The establishment of the GfK marks the birth of market research in Germany.
The crises of the twenties proved that goods could not simply be produced in the expectation that demand would necessarily follow. Massproduction and the emergence of trade had alienated producer from consumer.
High-quality and neutral information about consumers and markets became necessary.
Two individuals in particular, took it upon themselves to fill this information gap:
Prof. Wilhelm Vershofen and Consul Wilhelm R. Mann.
The crises of the twenties proved that goods could not simply be produced in the expectation that demand would necessarily follow. Massproduction and the emergence of trade had alienated producer from consumer.
High-quality and neutral information about consumers and markets became necessary.
Two individuals in particular, took it upon themselves to fill this information gap:
Prof. Wilhelm Vershofen and Consul Wilhelm R. Mann.
GfK Academy
The GfK Academy offers international training for managers in marketing and market research. More...GfK Marketing Intelligence Review
GfK Marketing Intelligence Review is a new journal pitched internationally at all parties interested in fresh insights and new methods from marketing research.It presents a targeted selection of newsworthy articles of the best scientific experts in marketing. More...
GfK Group
The GfK Group is one of the largest market research companies in the world.The Group has a staff complement of 10,000+ employees working in 115 operating companies covering more than 100 countries of the world who deliver the knowledge on markets and sectors which our clients in industry, retail, the media and the service sector need for their decisions. More ...