The GfK Association was founded for the purpose of promoting market research. Today it does this through



the annual conference

its cooperation with scientific institutions

its support of the training and further education of market researchers

publication of studies.



Members may be companies and in special cases, private persons. The annual membership fee is 500 € for companies and 150 € for private persons.





GfK Academy

The GfK Academy offers international training for managers in marketing and market research. More...

GfK Marketing Intelligence Review

GfK Marketing Intelligence Review is a new journal pitched internationally at all parties interested in fresh insights and new methods from marketing research.

It presents a targeted selection of newsworthy articles of the best scientific experts in marketing. More...


GfK Group

The GfK Group is one of the largest market research companies in the world.

The Group has a staff complement of 10,000+ employees working in 115 operating companies covering more than 100 countries of the world who deliver the knowledge on markets and sectors which our clients in industry, retail, the media and the service sector need for their decisions. More ...