Climate change is considered to be the global challenge of our time for the world of politics, for companies – and for consumers. The Intergovernmental Panel on Climate Change (IPCC) believes that by 2020, in the industrialized countries a reduction in greenhouse gas emissions of 25-40% is urgently required. This is also very much a challenge for the consumer. The reason for this is that in Germany for instance private households account for almost a quarter of CO2 emissions.Taking together domestic heating and airconditioning, laundry and cooking, buying groceries and personal transportation: the private consumption offers a large number of opportunities for achieving a significant reduction in CO2 emissions.
How do the consumers regard climate change and what are they personally willing to do at home to reduce it – in Europe, America and Asia?
Switching off the stand-by facility on electrical appliances, reducing hot water consumption, turning the room-heating down a little,operating the washing-machine at slightly lower temperatures, replacing ordinary light-bulbs with energy-efficient ones,preferably buying seasonal and local products and separating out household waste, these are all things that the consumer is already doing in many countries.
Also when buying a television, in addition to price, screen size and picture quality, energy efficiency is increasingly of key importance. An international survey by GfK Retail and Technology provides up-to-date findings on the issues.
Germany’s first climate market has opened in the town of Mülheim an der Ruhr. The Tengelmann business group is aiming to save energy in its supermarkets by using solar power, geothermal heat and LED lighting.